Week 5: Day 35 - July 7, 2013
Since the July 4th weekend has just come to pass. I analyzed Macy's 4th of July Fireworks Celebration along the Hudson River.
Macy's has always been the iconic image of New York City with the Macy's Thankgiving day parade, but I did not know the New York City 4th of July fireworks spectacular was also held by this company. I was recently provided this information through one of my coworkers. She asked me if I was going to the Macy's fire works show for the fourth, then handed a flyer to me (as shown above). Looking at this flyer it was definitely eye catching. Macy's did a great job including all of the images that are picturesque of New York along with providing an amazing visual of a massive concert with the silhouette of Usher on a piano stage. I also discovered from a Macy's employee that Usher collaborated with Macy's to create this flyer.
I believe this flyer is a fantastic promotional piece. It does not necessarily boost sales for Macy's directly, but does so inadvertently by boosting Macy's PR presents (as the Thanksgiving parade does). It is also amazing that this company collaborates with a famous artist that relates to the millennials' age; while the fireworks cater to all ages young and old. I honestly could not find a way to make this flyer better because it is visually striking, not over crowded, with a great color balance, and a direct message.
Currently in my fifth week of the Macy's internship, I have had a crash course in Product development. I recently found out that one of the Product Assistants of Macy's was fired for being unproductive on the job just a week before my start. Now I am technically the temp Product Assistant for Tasso Elba. It has been such an amazing experience so far with Macy's Merchandising Group. I have been helping to create summer strategy boards in preparation for the buy meetings, reading weekly selling reports, creating competitor selling reports, checking in new styles and pushing them down the apparel pipeline, and recently working on the spring 2014 line list in the Macy's order management system. With what I have learned so far, by far the Order Management System has been the most nerve racking. Technically, interns are not allowed to be in this system, but I had to help due to lack of a Product Assistant. Here I work with creating Master Contracts (Contracts that lead to the purchase of thousands of dollars of orders). While working on one of these contracts I accidentally deleted the customer channels causing issues with in the system. I attempted to fix the issue myself, but after an our it was apparent that I needed help. I went to the head PA, explaining my predicament and owning my mistake. Afterwards he told me that for my first time in OMS I was bound to make a mistake. The head Product Assistant then helped me fix the issue and told me to keep up the good work. Though I was scared to death to admit my mistakes and receive help, it really paid off in the end.
This week I also learned a helpful hint from my boss. With so much going on at one time and so many tasks to finish with in the day, my boss gave me a recommendation to keep me organized. She said to always put notes up in the front of a notebook and to start a to do list in the back ranked on importance. This simple but helpful advice, has definitely kept me more organized and on top of my game.
And a really funny event occurred in my office that most people won't believe. On thursday morning I watched a fellow Product Assistant come in late. He seemed like he had been drinking the night before, exhausted. I dismissed the incident to only find out later that during his last night escapades he attempted to stop his drunken friend from hooking up with a transvestite. Only after his attempts to stop his friend did the transvestite turn on him and start beating the Product Assistant up. I wish that I was able to provide a picture, but the guy had bruises all over him including stiletto mark bruises all over his shoulder and chest.
For this week I am excited about further learning on product costing and aiding in ad sample charts. I also can't wait to see another funny event in my office since mischief and fun is always a foot in the Macy's Merchandising Group.
This week I also learned a helpful hint from my boss. With so much going on at one time and so many tasks to finish with in the day, my boss gave me a recommendation to keep me organized. She said to always put notes up in the front of a notebook and to start a to do list in the back ranked on importance. This simple but helpful advice, has definitely kept me more organized and on top of my game.
And a really funny event occurred in my office that most people won't believe. On thursday morning I watched a fellow Product Assistant come in late. He seemed like he had been drinking the night before, exhausted. I dismissed the incident to only find out later that during his last night escapades he attempted to stop his drunken friend from hooking up with a transvestite. Only after his attempts to stop his friend did the transvestite turn on him and start beating the Product Assistant up. I wish that I was able to provide a picture, but the guy had bruises all over him including stiletto mark bruises all over his shoulder and chest.
For this week I am excited about further learning on product costing and aiding in ad sample charts. I also can't wait to see another funny event in my office since mischief and fun is always a foot in the Macy's Merchandising Group.
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